Mastering TikTok: elevating your brand with social influence
Thu, Mar 20
|London
In this talk, Ilia will explore how to build and your brand on TikTok, covering account management, influencer campaigns, and social commerce strategies. Whether you're pursuing a career in marketing, launching a business, or growing an e-commerce brand, TikTok and social commerce offer powerful too


Time & Location
Mar 20, 2025, 12:00 PM – 1:30 PM
London, Inner Cir, London NW1 4NS, UK
About the Event
About the event:
A strong brand image and identity are more important than ever in today’s digital world. For many products and services, social commerce plays a key role in the buying journey, with live promotions and sales presenting a largely untapped opportunity on social media.
In this talk, Ilia will explore how to build and your brand on TikTok, covering account management, influencer campaigns, and social commerce strategies. Whether you're pursuing a career in marketing, launching a business, or growing an e-commerce brand, TikTok and social commerce offer powerful tools for success.
About Ilia:
Ilia studied Sociology at the University of Edinburgh, spending a year abroad at the University of Sydney. With over five years of experience in social media and influencer relationship building, she was promoted to Campaign Director in 2021 and, as of February 2024, serves as Managing Director of Strudel (streamstrudel.com), a TikTok marketing agency that…